Two years ago Disney Parks let you in for free on your birthday and encouraged you to “Celebrate” your special occasion with them. Earlier this year they gave away tickets to Volunteers, and now Disney wants you in their commercials.
On Thursday The Walt Disney corporation announced the new promotion for the Disney Parks and Resorts via a live web cast that was carried on the Disney Parks Blog as well as here on Disneyland News Live. (see the full video here). In the announcement the new “Let the Memories Begin” campaign was unveiled. Essentially Disney is looking to involve the park goer in the advertisement for Disney Parks and Resorts, as well as create a special night-time show using pictures taken of guests at the parks.
Disney has launched a website where guests can upload their photos an videos as well as send text only messages that could appear in TV commercials, print advertisements, and vacation-planning videos, Disney calls it “user-generated content”. Diving into the social media game and instant photo sharing, Disney said in a press release:
Guests can upload their photos, videos and text-only memories at DisneyParks.com/Memories. They can even categorize their memories by theme, emotion and location.
You can expect to see the commercials start to apear on social media sites as well as TV commercial spots as early as this week.
Meanwhile at Disneyland and Walt Disney World, the PhotoPass photographers will be out snapping pictures (as they usually do) which will be used in a night-time “show” where guest can see (possibly) their freshly made memories projected on Disney Park Icon’s. Specifically “It’s A Small World” at Disneyland and “Cinderella’s Castle” at the Magic Kingdom at Walt Disney World. Disney estimates that up to 500 photos from the day could be used in the nightly show, which will use the high-intensity projectors that are already in place at Disneyland’s “It’s A Small World” attraction and are routinely used for special events, the Holiday Overlay, and the “Remember…Dreams Come True” firework show.
No start date for the show has yet been announced. The photographs will be accompanied by a new song which was commissioned specifically for the show; expect Disney to tug on heart strings here as they are so good at doing. UPDATE: We have obtained video of the projections on Cinderella’s Castle at Walt Disney World, it is very impressive, click here to view.
So what do you think of this new promotion? Let us know below in the comments.